Lahti Pride is a small-scale pride event organized by a group of volunteers. I was responsible for this year’s visual branding and graphic materials.
The logo of Lahti Pride is inspired by the coat of arms of Lahti. Rainbows and hearts symbolise queer pride within our own city.
Graphic elements included vector illustrations and patterns that were used in print materials and social media posts.
Print materials included flyers, posters, a banner, window stickers, venue map and crew passes.
Mikael Hoo 